Following their previous OOH campaign, Egyptian banking giant Banque Misr has launched a new out-of-home advertising campaign across Cairo with a bold nationalistic message. The campaign features the tagline Nothing Can Overcome Egypt's Son! emblazoned in Arabic . This powerful statement rings true to Banque Misr’s values, as the campaign's message is that of national resilience and empowerment. Banque Misr has a long history of creating impactful Ramadan campaigns., their ads are often motivating and encouraging, and “Egypt’s Son” is not only a slogan for a lot of their ads but also the name of one of their savings certificate. The 'Ibn Misr' certificate is designed for individuals and offers a term of 3 years. With a minimum purchase of EGP 1,000 and increasing in multiples of that amount, it provides a competitive fixed interest rate that decreases annually throughout the certificate's duration. With Ramadan around the corner, Banque Misr teases what it has in store for the holy month this year. The visuals focus on the text, giving it importance and emphasis, with a plain background and following the brand’s color palette. Banque Misr salutes Egyptians through their campaign and adds their logo on the corner. To find out more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
