INSITE OOH Media Platform

The in-house designed fashion brand specializing in leather goods and accessories, Chic, captures the attention of fashion enthusiasts and luxury connoisseurs across the UAE with its latest outdoor advertising campaign in Dubai, featuring the beautiful Nada Lamini.

Having featured the highly coveted "Chic STELLA Collection: Luxury Genuine Python Leather bag" held by the talented TV presenter and actress, Nada Lamini, Chic establishes not only their brand image but also their newest collection as a symbol of opulence and sophistication. As extravagant as Dubai gets, Chic assures the viewers of their ability to keep up, as well as creating timeless accessories that exude elegance and refinement. 

The billboards host an image of the beloved Nada Lamini, rocking Chic’s finest python leather bag that is handcrafted in Italy, showcasing the piece’s rarefied print and versatile colors. The ad space also hosts the brand’s unique logo upon a white background, adding to the design’s simplicity and allure. 

The campaign rose upon Dubai’s digital screens in the third week of April.