Rivoli Group, one of the GCC's famous luxury watch and eyewear retailers, has launched Rivoli Vision on Dubai’s OOH advertising scene. Rivoli’s most recent OOH campaign was when endorsing BREMONT'S refined collection in collaboration with Williams Racing - the British racing icon. The new campaign has surged across Dubai's billboards with simple yet appealing visuals, featuring a group of models from both genders wearing Rivoli's Eyewear. This campaign introduces the newly constituted commercial and strategic eyewear entity, Rivoli Vision, comprising AVANTI, Rivoli EyeZone, and Style 88. Rivoli seeks to redefine the eyewear and eyecare industry by introducing cutting-edge retail concepts, unique business concepts, and state-of-the-art vision care facilities with an insight into the future, where it is establishing itself as A Vision of Excellence and is guaranteeing proficiency, innovation, and excellence. This campaign was seen in the third week of December.