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NISSAN Celebrates Month of Giving With a Promoting OOH Campaign
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NISSAN Celebrates Month of Giving With a Promoting OOH Campaign

By INSITE OOH
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March 27, 2024 4 weeks ago
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AW Rostamani & Nissan recently launched a D/OOH advertising campaign across Dubai and Sharjah in the United Arab Emirates. This multi-format campaign utilizes uni-poles, lampposts, digital screens, and wall wrapping to showcase Nissan vehicles and a compelling finance offer. This campaign was launched during the third week of March 2024 following the brand’s previous OOH during February 2024.

The campaign's centerpiece appears to be a billboard featuring the Nissan logo, the slogan "Celebrate the Spirit of Giving," and a finance offer of 0.99% for four years. Additionally, a prominent image of the Nissan Patrol likely grabs attention. This combination aims to boost brand awareness for Nissan, highlight the attractive financing option, and potentially drive customers towards Nissan dealerships in the targeted cities.

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The strategic use of various OOH formats like uni-poles, lampposts, and digital screens allows the campaign to reach a broad audience across Dubai and Sharjah. These locations, being two of the most populous cities in the UAE, ensure significant exposure for Nissan. Additionally, the visually appealing billboard with a clear call to action (the finance offer) further strengthens the campaign's ability to attract potential customers.

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