INSITE OOH Media Platform

Union Coop has long been the "Home Brand" for Emiratis and long-term expats, and now they have returned to give back to their loyal customers once again, allowing them to potentially win a Jetour as part of their celebrations for the month of Ramadan. This marks Union Coop’s return to Dubai’s DOOH following their united celebration campaign from December of last year.  

The campaign launched on a digital screen that could be seen right as you were about to merge onto Sheikh Zayed Street. The creative direction was very much in the spirit of the holy month, using a starry night sky as the backdrop and including a crescent moon as well as Ramadan’s lanterns. On top of the backdrop was the outline of the Jetour T2 that has become one of the UAE’s go-to vehicles. The decision to feature the T2 reflects a clear alignment with consumer familiarity, reinforcing Union Coop’s longstanding positioning as a retailer that understands and caters to the preferences of the people of the Emirates. The logo of Union Coop was also featured on the top right corner of the visual 

The copy followed the same visual language, executed in gold to echo both the celebratory tone of Ramadan and the premium appeal of the prize. The message clearly outlined the premise: customers who spend 150 Dirhams or more in store or online will have the opportunity to win a Jetour T2 through a Raffle draw. 

Union Coop transformed seasonal tradition into a driving force for store visits and app engagement, seamlessly blending cultural meaning with compelling rewards, closing out another campaign for the Emirati brand.