Union Coop’s billboards coincide with the grand celebrations of 53rd Eid Al Etihad, in a new campaign titled United Celebration. Following their last OOH campaign, the campaign is bringing the patriotic spirit to the fore with special retail shopping deals, and the celebration is running from 28 November up until 8 December. The visual features the UAE flag with the message of Eid Al Etihad 53, signifying the importance of national solidarity. On bright green billboards, the ad shows Union Coop's interest in celebrating the country's heritage and connecting with the community through their hypermarket. Union Coop is offering special deals, running promotional campaigns, and providing real value offers throughout the campaign period on a diverse product selection spanning food, electronics, hardware, and household appliances. This 10-day event calls for people to come together, shop, and celebrate UAE’s values at the Union Coop Hypermarket. The campaign debuted in the first week of December on digital screens.
