Following its last appearance in Aug 2025, the Dubai-based retail shopping, Sharaf DG, has launched a promotional OOH campaign. The ad features a compelling buyback deal on the new upcoming 19th version of iPhone from Apple, the iPhone 17 Pro, encouraging customers to trade in their old devices for credit towards the latest model. The Sharaf DG's campaign promotes its unmissable Trade-In service, which allows customers to exchange their old devices for a store voucher. And this supports the billboard's effective tagline, Get Guaranteed 75% Buyback on your next iPhone, as it offers a strong motivation to buy the new iPhone 17 Pro. Moreover, it aims at Dubai’s tech enthusiasts and Apple users, who are constantly considering upgrading their current phone, and buying the new iPhone with a design that serves as smoother, elegant, and luxurious. The billboard shows the key strategy purpose of Sharaf DG’s campaign, as it’s a powerful marketing tool by offering a guaranteed buyback value, reducing the long-term cost of ownership for the customer, and also ensuring they will likely return to the store for their next iPhone upgrade.
