Jashanmal recently launched an OOH advertising campaign across Dubai in the UAE. The campaign utilizes hoardings to showcase De’Longhi’s coffee-maker starring Brad Pitt along with Delsey Paris’s luggage travel bags. This campaign was launched during the third week of July 2024 after the brand’s previous successful OOH appearance in June 2024. Jashanmal UAE is a shopping and retail brand and has been one of the region’s top retailers and wholesaler distributors since 1919. Jashanmal offers a diverse selection of items including appliances, luggage, home essentials, and fashion. People can shop online for top brands such as Kenwood, De’Longhi, and Kipling. De’Longhi delivers personalized coffee experiences. Their machines blend technology, design, and customization. People can enjoy barista-level coffee at home, from bean to cup, with a simple touch or manual control. The hoarding billboard displays Brad Pitt sitting on a cozy chair enjoying a delightful coffee from a coffee-maker called “New Eletta Explore” which offers “50+ Hot and Cold Coffee Recipes” according to the ad copy. The tagline used is “Cafe-style coffee at your home” which is bound to attract consumer attention on the busy roads. The ad portrays a; Cold Cappuccino, Iced Latte, Cold Brew Tonic, Cappuccino Mix, and Espresso. Delsey offers exceptional value for money and is widely available worldwide. Their strong brand reputation, backed by loyal customers and media recognition has made them a global leader. Their goal is to be the world’s most beloved French luggage and accessory brand. Delsey Paris has been inspiring free-spirited travel since 1946. Delsey’s half of the campaign visual shows a model carrying one of the brand’s signature luggage pieces; the Chatelet Air 2.0 Suitcase Trunk XL with the background of the blue skies and the Eiffel Tower. The campaign also uses the main tagline “Explore new worlds” spreading travel enthusiasm. The ad embeds Delsey’s circled bright yellow logo to grab attention on the busy roads. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
