INSITE OOH Media Platform

A one-stop shop for all your Ramadan essentials sounds like the perfect idea. Yet only a few brands in the market can truly promise it, and actually deliver. In its latest OOH campaign, Carrefour confidently steps forward, proudly saying: we’re up for the challenge.

Following the momentum of its anniversary presence on outdoor last year, Carrefour returns to the streets with a Ramadan 2026 campaign that speaks directly to the emotional rhythm of the season. While the previous campaign celebrated milestones and brand strength, this one shifts the spotlight to something closer to home. The daily rituals that define Ramadan in Egyptian households.

The visual approach is simple yet very intentional. A warm kitchen scene filled with classic Ramadan dishes instantly creates familiarity. Instead of focusing on offers or price messaging, the billboard highlights the feeling of gathering around the table before iftar. The copy, “Your Ramadan Is All Set”, reinforces this idea by positioning Carrefour as the place that helps families prepare everything they need for the holy month.

From an outdoor perspective, the layout works well for fast-moving traffic. The right side of the billboard carries a bold blue Ramadan-themed design with crescent elements that clearly communicates the seasonal context even from a distance. On the left, the storytelling happens through the human moment. A mother preparing food, surrounded by a generous spread that reflects abundance and care. This balance between emotional imagery and clear branding keeps the message easy to absorb within seconds.

Location also plays a key role in amplifying the message. The campaign appears across busy streets and major bridges where daily traffic is at its peak, especially during the hours leading up to iftar. In these high-movement environments, the warm kitchen scene quickly captures attention and contrasts with the fast pace of the road. It creates a brief but familiar moment for commuters, reminding them of the preparations waiting at home and positioning Carrefour as part of that daily Ramadan routine.

The campaign feels like a natural continuation of Carrefour’s outdoor strategy in Egypt. Instead of competing for attention with heavy messaging, it leans into culture, timing, and relatability. During Ramadan, that kind of connection is exactly what makes a campaign memorable.

To get more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.