Celebrations are the joy of life, adding flavor to life and making it lighter on the heart. This is precisely the core and message behind FNP.ae or Ferns N Petals and their outdoor advertisement in the UAE, a retail shop turning occasions into wonderful memory through their gifts. The brand has all you could need, from flowers, cakes, balloons, flowers and cakes, perfumes, experimental gifts, chocolates, personalized gifts, gift hampers, and arrangements. \r\nFNP has come to be associated with love, emotions, and celebrations since it invented the idea of social expression through flowers and presents in India. They advertise their speedy delivery through the ad copy “Touch a Heart in 60 minutes”. They add another tagline, and this time it’s certainly relatable; how many times have you forgotten a birthday and felt immense embarrassment? Well, “Forgot a Birthday? Not too late. FNP Them.” They give a peak at their arrangements, such as their yummy chocolates and stunning cakes with a hint of flower. \r\nFNP.ae actually makes people take notice of their digital screens on their social media, by captioning “There's no way you live in Dubai and haven't seen our LED billboards. They're right there on the longest and busiest road in the UAE, the Sheikh Zayed Road (SZR)” and telling people to comment if they’ve seen them, increasing their engagement and interaction. This also informs us that they carefully thought out and planned their location in a strategic manner, to be seen by most of the population. \r\nTheir new campaign blossomed in the beginning week of December, over digital screens in Dubai.