INSITE OOH Media Platform

In a city where movement never slows down, Dream 2000 and OPPO are taking their latest collaboraiton to the roads with a bold Digital Out-of-Home presence. The Reno15 Series campaign appears across large digital screens, turning everyday commutes into moments of high-impact visibility and product discovery.

Fronted by ambassadors Huda El Mufti and Ahmed Malek, the campaign blends star power with sleek visuals that highlight the phone’s design and key features. Their presence gives the campaign a familiar and contemporary edge, especially for younger audiences who already associate both names with modern Egyptian pop culture.

Because this is a digital campaign, the format plays a major role in how the message is delivered. The DOOH screens allow the visuals to feel brighter, sharper, and more attention-grabbing than traditional static billboards. On busy roads where drivers and passengers only have a few seconds to look, the colorful display and large product shots make the Reno15 Series instantly recognizable.

The placement also strengthens the campaign’s impact. Positioned along high-traffic highways and commercial areas, the screens reach commuters during peak movement hours, when digital formats naturally stand out among the urban landscape. The scale of the screens, combined with the motion and lighting of DOOH, ensures that the campaign cuts through the clutter of the city.

Overall, the campaign reflects OPPO’s ongoing strategy of using technology not only in its devices but also in how it communicates with audiences. By pairing digital outdoor media with well-known ambassadors, the brand creates a launch moment that feels both modern and hard to miss on the road.

To get more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.