Abu Dhabi Retail, in partnership with the Abu Dhabi Investment Office, has unveiled a digital campaign in Dubai. This seasonal initiative highlights Abu Dhabi’s commitment to offering world-class retail experiences. The billboards present a striking picture of what modern-day indulgence feels and looks like. With a model in a structured white top and a yellow billowy skirt, she stands against the energetic backlights of Abu Dhabi. The movement captured in the flowing fabric adds a sense of effortless grace. This campaign shines a spotlight on Abu Dhabi’s reputation as a premier destination for shopping and luxury experiences. With the tagline “THE CITY OF TIMELESS LUXURY,” the campaign sets the tone for the upcoming Winter Season, running from November 26 to January 31, inviting residents and tourists to indulge in exclusive winter promotions and events. With this campaign showing on digital screens in Dubai, Abu Dhabi Retail targets a wider audience of its target group of luxury enthusiasts and shoppers. It is strategically set to coincide with the peak of winter to attract visitors to unbeatable shopping experiences, luxury boutiques, and designer collections in Abu Dhabi. Running through the festive period and into the new year, the campaign is designed to encourage exploration of Abu Dhabi’s vibrant retail scene, with special offers, fashion showcases, and exclusive shopping events. The campaign hit Dubai’s digital screens in the first week of December.
