INSITE OOH Media Platform

Jetour returns to Dubai’s DOOH scene with a commanding presence, bringing with them unmissable Ramadan offerings across their most popular models. This latest seasonal rollout follows their previous high-profile push that showcased the Jetour T2 last January.

The choice of locations ranged from the Sheikh Zayed Road to digital screens at the heart of the Bridge. Jetour opted for a digital format when it came to the format selection. Visually, the imagery involved the T1 in a shade of silver, the G700 in a bright red, and the fan favorite T2 in a shade of yellow, completing the lineup. The cars were presented with Dubai’s skyline in the backdrop, effectively tying these models to the local populace and positioning Jetour as a central pillar of the city’s modern automotive identity.

While the visuals brought the most popular models to the forefront, the offer is where the visuals draw shines, taking center stage in all of the visuals is the “0% interest, 0% VAT” offer provided by the Elite Group Holding, Jetour’s official distributor in Dubai. This “double zero” strategy presents a very strong psychological trigger that leads with value, making it simpler than ever to acquire your Jetour during one of the region’s most active car-buying seasons. 

The campaign combined high-impact locations at some of the city’s busiest hubs as well as the value-led “double zero” strategy, closing out another strong showing for Jetour in Dubai’s Out-of-Home scene. 
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