INSITE OOH Media Platform

Jetour has been making moves all over the Dubai car scene, as seen in their previous launch of the all-new G700 model. They have now returned to the streets of Dubai to showcase the fan-favorite T2 model along with an offer that makes getting your hands on it easier than ever. 

The visuals of the campaign presented a very simple premise. “Buy Jetour T2 now, pay after 6 months.” As well as showcasing the car on various drivetrains ranging from a mountainous setting to a city landscape, further implying the car's ability to drive on any road setting. The visuals also featured Elite cars, the official and exclusive distributors of Jetour. For the formats, they went for hoardings and unipoles on various high-traffic streets of Dubai, bringing together a masterfully crafted OOH campaign that is hard to ignore and, more importantly, resonates with the audience. 

By combining a clear, compelling offer with striking visuals and strategically placed hoardings and unipoles, Jetour’s campaign turns Dubai’s streets into a full-scale showcase for the T2. The citywide presence not only reinforces brand visibility but also positions Jetour as a versatile, accessible choice for drivers, using OOH to drive viewership and recognition and placing them in a prominent position in the Dubai automotive scene.