INSITE OOH Media Platform

Few people are synonymous with Ramadan’s TV series as Ramez Galal, whose prank shows have been a staple of TV for the past 15 years. This time, he has announced his new show Level el Wa7sh on OOH, marking his first appearance back on billboards since early 2023.

Collaborating with MBC Masr, the campaign secured high-traffic locations across some of Cairo’s busiest roads. By anchoring the rollout on the 26th of July Axis, and the 6th of October Bridge, Ramez and MBC Masr have strategically reclaimed the city’s skyline, ensuring maximum visibility during the high-traffic pre-Ramadan buildup.

The campaign's creative direction chose dominant bright red and orange colors. Ramez can be seen holding a Ramadan Lantern sporting a sleek red leather jacket and rocking a brand-new fiery hair color, a signature annual tradition that fans have come to anticipate. A small monkey can also be seen hanging on Ramez’s shoulder. All of these elements point to one thing, and that is that this year's show will take pranks to a whole new level. It is also worth noting that the General Entertainment Authority was featured as a part of the visuals

The campaign combined high-visibility locations with a creative visual direction that breaks through the city’s more mundane sights, ensuring visibility and generating hype for one of Ramadan’s staples in Ramez’s prank shows.

To get more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.