The weather calls out for comedy Egyptian movies and that’s what exactly United Bros. Studios have in theaters for you, planning it right just in time for the holiday season presenting Akhy Fawk Al Shagara through an outdoor advertising campaign starring people’s all-time favorite actors, Ramez Galal, Bayoumi Fouad, Hamdi Al Marghani, Tara Emad, Mahmoud El Leithy, Nesreen Tafesh, Mahmoud Karim and Loai El Sayed.

From the ad copy and how the crew is placed posing it’s acknowledged it's a comedy movie, setting the billboard’s mood to all nature and greenery colors with some red placed to add some vibrancy. Giving the name of the movie “Akhy Fawk Al Shagara” the red color because it’s known to be an eye-grabbing color, in addition to having a groovy-looking font so that it fits perfectly to the comedy genre. The other visual showcases the main actor Ramez Galal playing two roles at once pulling double duties in a single movie, to show the focus of the movie is giving attention to whom. It’s also worth mentioning that the movie is not only represented in Egyptian theaters but in the US too. 

Curious to know more about the Akhy Fawk Al Shagara campaign? Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about the campaigns.

The Art & Science of OOH

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