INSITE OOH Media Platform

Once you lay your eyes on Ajmal Perfumes, TikTok and Instagram Reels instantly come to mind. The brand has built remarkable popularity across social media, a level of recognition that truly speaks for itself. With its latest outdoor campaign, Ajmal Perfumes brings that same visual energy to the streets, celebrating Ramadan with a striking presence across the UAE.

The campaign promotes seasonal offers on selected fragrances, highlighting discounts that range from 25% to 50%. The creative direction reflects the spirit of the holy month through warm sunset tones, lantern visuals, and a calm desert-inspired backdrop that immediately captures attention. The perfumes are displayed like prized pieces, standing elegantly on golden platforms, giving the billboard a premium and festive feel at the same time.

Spotted across key locations in Dubai, Sharjah, and Ajman, the campaign made use of rooftop billboards, large hoardings, and lampposts to maximize visibility. This widespread placement ensures the message reaches both daily commuters and evening crowds heading out during Ramadan nights. The execution feels intentional and well timed, especially as fragrance shopping becomes more popular during the season.

This outdoor presence also builds on Ajmal’s earlier momentum following the announcement of its 70th store opening in Ajman, which was also spotted on OOH. Together, these campaigns show how the brand continues to blend retail milestones with strong outdoor storytelling

Transforming simple discount communication into a visually rich Ramadan scene, the campaign reinforces Ajmal’s position as a fragrance brand that understands both culture and visibility in the OOH landscape.