As the temperature rises in Cairo, Dettol's latest campaign promises to deliver a truly refreshing experience, inviting consumers to Discover the cool feeling of Dettol's Anti-Bacterial Soap Bar! The well-established and trusted cosmetics and personal care brand known for its commitment to providing effective and reliable disinfecting products. In a recent campaign that launched in early February 2024, Dettol partnered with renowned Egyptian actress Dorra to promote their line of products. Building on the success of that campaign, Dettol has now unveiled a refreshing new initiative featuring the popular Egyptian professional footballer Hamdi Fathi. The campaign's visuals feature an icy blue color scheme, with a clear focus on showcasing Dettol's Cool Anti-Bacterial soap bar alongside the taglines For a refreshing feeling and 5°C lower. The use of the cool blue color, along with the refreshing messaging, effectively communicates the product's key benefits to consumers, making it a standout campaign on Cairo's billboards. The campaign's brand ambassador, Hamdi Fathi, adds an engaging and relatable element to the marketing strategy. His involvement not only enhances the campaign's appeal but also reinforces Dettol's commitment to partnering with influential figures who embody the brand's values of cleanliness and freshness. As the temperature rises in Cairo, Dettol's latest campaign promises to deliver a truly refreshing experience, inviting consumers to Discover the cool feeling of Dettol's Anti-Bacterial Soap Bar. Visit (MOOH), a dedicated OOH media intelligence agency in Egypt and The UAE and get more details about Dettol’s OOH campaign.
