Youmi Beauty by Youmna Khoury Offers to Shop the Shine on DOOH
Good hair day every day is no miracle with Youmi Beauty’s new pink mousse. Yes, you heard it right, it's pink, cruelty-free, and 100% vegan. The emerging Middle Eastern cosmetics brand was established in 2017 in the UAE by Youmna Khoury, who is revolutionising the beauty industry by providing innovative and high-quality products, competing with international brands.
The Lebanese influencer & entrepreneur established herself as a change maker, with a duty to make everyone feel fully confident and loved. She is not only creating a global cosmetics brand, but also committed to supporting charities in her community.
The brand made a bold entrance with its DOOH (Digital Out-of-Home) campaign all over the streets of Dubai with a wide digital screen to showcase its new formula of pink mousse that moisturises, nourishes, conditions, protects and restructures hair without weighing it down.
As per the billboard, the product is consistently placed on the left with coconut and vanilla beans hinting at its soothing and fragrant formula. One display shows a curly-headed lady lying confidently on a white backdrop, with the CTA “Shop the Shine” and their website beneath it. Another visual shows the whipped pink foam in the centre of the large screen, and the copy says “Leave in Mousse” with a slender font. The final screen shows a woman pampering her damp hair, framed by the words: “Hydrate, protect, shine” and “All in one mousse” sit against the backdrop of their signature pink foam covering the whole billboard.
For more helpful insights and in-depth details about the OOH industry, visit our Insiteopedia and navigate through its different sections.
Come on, tell us what you feel about this article.
