INSITE OOH Media Platform

With Ramadan around the corner, DMC is moving early, rolling out its primetime slate across the city’s billboards, led by a high-profile cast lineup.
Across OOH, the network’s latest visual push makes one thing clear: the Ramadan race has officially begun. Dominating the skyline is the promotional artwork for Le’ba W Alebt B Gedd “A Game That Took a Serious Turn”, set against a deep violet and electric blue backdrop. The composition is cinematic,  the cast positioned in a sharp, front-facing lineup, almost as if stepping out of the screen and into traffic.
The DMC logo sits clearly on the left, paired with the series title in bold Arabic typography and the airing time placed directly beneath it: 7:00 PM.
A strong ensemble leads DMC’s OOH for Le’ba W Alebt B Gedd: Ahmed Zaher, Rahma Ahmed Farag, Omar El Shenawy, Hanan Suliman, Donia El Masry, Souhir Ben Amara, and Hagag Abdel Azim. Ahmed Zaher anchors the visual presence, flanked by the rest of the cast in a way that suggests layered relationships and rising tension. Their styling leans formal, almost corporate, hinting at power dynamics and psychological stakes.
As for the storyline, it centers on Sherif and Shorouk, a couple whose calm, balanced life starts to shift when video games take over their children’s world. What begins as simple fun gradually creates tension inside the house, turning everyday moments into unexpected challenges.

Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, for more information on DMC Campaigns