INSITE OOH Media Platform

As Ramadan is approaching, it's important to embrace the holy month by following healthier habits. That’s the core message behind the impactful “Enta Al Hal” social initiative, which returns to the streets through a powerful D/OOH campaign blending both digital and static formats.

Rolling across major highways and key city routes, the campaign uses high-visibility billboards and vertical digital screens to capture attention during peak commuting hours. The visuals showcase relatable Ramadan moments — from gathering around the iftar table to personal self-improvement scenes — paired with bold red typography that immediately stands out against the urban landscape.

Phrases like “رمضان فرصتنا نبدأ نتغير” "Ramadan is our chance to start over" reinforces the idea that change starts from within, positioning every individual as part of the solution.

We've discovered the Facebook page to the initiative which was the only source of information online, the initiaitve originally launched in 2016 to promote reducing electricity consumption, the initiative successfully raised public awareness around responsible electricity use. Today, it expands that message into a broader call for healthier and more conscious habits during Ramadan, encouraging moderation, discipline, and mindful daily choices.

The integration of digital and static OOH ensures continuous exposure throughout the day and night, maximizing reach and reinforcing recall. Strategically placed across high-traffic roads, the campaign seamlessly integrates into people’s daily routines, transforming ordinary commutes into moments of reflection.

More than just an awareness initiative, “إنت الحل” "you're the solution" turns the streets into a reminder that real change begins with individual responsibility. Through impactful visuals and consistent presence, the campaign proves that OOH can drive not only visibility, but meaningful social impact.