Dubai Electricity & Water Authority is a public service infrastructure company that was founded in 1992, with the purpose of providing the people of Dubai with an adequate and reliable supply of electricity and water. The institution has landed on Dubai's OOH scene with an outdoor campaign, announcing its intention towards SHAPING A GREEN FUTURE. Dubai Electricity & Water Authority's previous OOH appearance was last October when the institution was coinciding with Expo 2020. The institution uses the main tagline COMMITTED TO LEADING THE WORLD INNOVATIVELY, SUSTAINABLY. Portraying aesthetic puzzle pieces, the advert also induces the ad copy; FIRST UTILITY WORLDWIDE TO RESEARCH AND DEVELOP SOLUTIONS USING NANOSATELLITE TECHNOLOGY, INVESTMENTS OF AED 86 BILLION OVER 5 YEARS, ASSETS TOTALING AED 200 BILLION, and 100% OF DUBAI'S ENERGY FROM CLEAN SOURCES BY 2050. The OOH campaign is a fairly new one that was spotted on Dubai's main roads during the second week of February and was distributed across limited advertising locations as hoarding billboards.