Egypt’s Ministry of Health and Population has launched an Out-Of-Home campaign to spread awareness for detecting uncommon diseases.
Under the name “100 Million Healthy Lives”, the edification campaign encourages people to do the needed tests for detecting virus C or any uncommon diseases, as well as to take the necessary procedures for treatment. The TV presenter and actress Essad Younis, the ambassador of this campaign, encourages citizens with the slogan “With our health, we will build the future”.
The campaign was launched as President el-Sisi’s initiative and uses double-decker poles, gates and large uni-poles across Greater Cairo.
Industry: Public Administration | Healthcare
Brand: 100 Million Healthy Lives
Advertiser: Ministry of Health and Population
OOH Size: Double-decker Pole | Gate | Large uni-pole
Region: North Africa
Tags: Essad Younis | Edification Campaign | Better Future | Health Awareness | President Abdel Fattah el-Sisi
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