It all started on 22 Oct; Al Kahera Wal Nas TV channel welcomed a new TV show to add another gem to their precious collection after last August’s campaign that promoted Alabakera.\r\n“Ana Saïd” by the one and only Saïd Gmail, is the latest addition to the long list of shows the TV channel has offered all through the years. The show is light-hearted and cheerful with a live audience, which is very convenient to Saïd’s charisma. Each episode has a different theme. The TV has a sponsor, the real estate GV Developments, and is aired on TV every Tuesday and Wednesday weekly.\r\nThe show’s name has a funny twist as it refers to the presenter’s name, as the word Saïd in Arabic equals Happy in English, making Ana Saïd means I’m Happy in Arabic. It’s a very convenient name; mainly, the show discusses social matters such as relationship issues and touches on the critical matters beneath, its influence on society, and so on. This makes us believe that there's a deep objective at the core of this light talk show. What’s so special about the show is the choice of guests, as Gamil’s choice of his guests is very diversified, between acting stars, social media influencers, literature figures, professionals, and ordinary people with moving, meaningful stories.\r\n\r\n\r\nThe artwork is very simple as it shows Saïd Standing confidently with a charismatic smile, the name of the TV program, and the famous logo of the TV Channel. The show’s OOH campaign was spread widely all over Greater Cairo. The campaign was smart enough to choose the digital approach to promote the TV program, which we think it's a brilliant way to reach the audience in an eye-catching way.\r\n\r\nSaïd Gamil is not only a TV presenter! Gmail is a multi-talented person. We’re sure you came across his previous book, “Ragel Saïd” which translates into English as “a happy man.” As much as it sounds delightful, the book discusses a very important issue; it highlights the critical differences between men and women in how they think, act, and communicate.\r\nIf you didn’t watch the previous episodes of “Ana Saïd,” you can watch it through Al Kahera Wal Nas's Youtube Playlist. \r\n\r\nCheck out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.