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Al-Nahar TV is lighting up Cairo’s screens with an extensive new campaign to promote its Ramadan drama lineup. As one of the titans of Egyptian broadcasting, the TV network officially enters Ramadan marathon with a premier selection of TV series and programs, from social dramas, flagship programs, to entertainment

The screens, unveiling an exclusive, star-studded Ramadan, including "Ask Your Soul" (اسأل روحك): Starring Yasmine Raees and Ahmed Fahmy. "The Trap" (المصيدة): Starring Hanan Motawie and Khaled Selim, Atr Soghantoot" (قطر صغنطوط): A suspense-comedy starring Mohamed Ragab,  and Lamees El Hadidi hosts the program رحله المليار 

The campaign, positioned across key highways and high-traffic areas, captures passersby's attention, reinforcing Alnahar’s position as the most entertaining provider during the holy month. It features a carefully curated selection of actors, dressed in character, against the signature blue-branded background.

While Al-Nahar maintains a steady billboard presence throughout the year, they clearly save their heavy hitters for Ramadan through a massive citywide takeover that begins during the holy month.

You can reveal more about the Al Nahar campaign’s budget, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.