Dubai TV rises on UAE's prime billboards to raise awareness on the new Chopped Cooking Challenge TV show which was previously executed in more than 47 countries around the world in different production contests and has finally arrived to the United Arab Emirates' broadcast media. The TV program consists of 3 main sectors; the first part revolves around presenting an appetizer in the time frame of 20 minutes, the second part is for presenting the main dish in 30 minutes, last but not least, the last 30 minutes of each episode revolves around offering a desert plate. Contestants are obliged to use certain ingredients which they blindly pick out of a box which consists of 4 different food components. After Dubai TV's prior campaign for Ramadan 2021 shows, the channel now comes back stronger with the globally known cooking competition and program. The ad visuals shows a picture of the main ambassadors of the show and campaign which include, the known Saudi actor and narrator, Ahmad Al-Shuaib along with the popular chefs; Emirati Chef Musabbeh Alkaabi with 20 years of cuisine experience, Lebanese Chef Joe Barzeh with 30 years of experience as well as Egyptian Chef Salma Ahmed. The advert also indicates that the program will be hosted every Sunday at 22:30 on Dubai TV. The judges will be giving scores according to three main categories; plate appearance, taste and innovation. Only one contestant will be the final winner of the show. The campaign also demonstrates the social media hashtag #ChoppedAr along with ad copy which translates to Your Favorite Stars and The Strongest Cooking Challenge. The campaign is a limited and new one which was released in the first week of July as Uni-poles across Dubai city.
