INSITE OOH Media Platform

Fronted by Enjy Kiwan, Eva’s Advanced Care Clinic new outdoor advertising campaign transforms Cairo's high-traffic roads into bold announcements of the brand stepping into its next era.

Following their prior appearance, the new outdoor campaign brings in a soothing, clinical blue background across Cairo's busy urban highways, that immediately exudes calmness and trust. The visuals are all adapted from the digital AD that went live in January. Enjy Kiwan, aka the Advanced Care Cinic’s trusted brand ambassador is there, and by her side, the products confidently take the spotlight. Soft, flowing light emphasizes the metallic packaging and color-coded elements in gold for argan oil frizz control, purple for gold particle infusion, and red for hydrolyzed keratin repair, visually affirming the “Advanced Care” commitment in every bottle.

Choosing Enjy Kiwan goes beyond star power, she exudes effortless sophistication, while her beauty is refined yet natural, exactly reflecting the message of the campaign; it’s all about healthy, clinically treated hair. The billboards do not advertise a look; they advertise a solution, and the star makes the solution real, available, and believable.

The campaign tagline, “Challenge your hair’s challenges,” turns the page from reactive hair care to proactive hair change. It directly addresses women fighting frizz, damage, and breakage, making the products science-driven solutions rather than beauty treatments. Lastly, the discreet “Filter Technology” badge further cements their scientific credibility.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.