INSITE OOH Media Platform

Pepsi and football are like two sides of the same coin — the brand has long been intertwined with major international football events, and its presence on Egypt’s streets continues to reinforce that legacy. With its latest Out-of-Home campaign, Pepsi builds on a familiar narrative that connects football, aspiration, and everyday life, this time shifting the visual language toward a more grounded and human perspective.

Following its previous billboard rollout featuring Mohamed Salah, who appears in the current one as well, where Pepsi pushed national pride and collective ambition, the brand now opts for a quieter yet equally impactful approach. The new creative replaces global stardom with relatable faces, positioning football as a shared dream rather than a distant spectacle. This evolution allows Pepsi to maintain emotional continuity while refreshing the story it tells on the streets.

The campaign’s visuals are intentionally minimal. Clean layouts, strong brand cues, and football-centric imagery ensure instant recognition even at high speeds. The Pepsi Stars emblem remains a central anchor, reinforcing the brand’s long-term association with the sport while allowing the message to breathe. Rather than overwhelming viewers with copy, the billboards rely on simplicity and emotional clarity—an approach that works especially well in high-traffic OOH environments.
Strategic placement along major roads and busy urban routes puts the campaign right in the middle of daily life. It shows up where people actually are—on their way to work, school, or home—turning routine commutes into familiar brand moments rather than forced impressions. The presence feels natural, not intrusive, blending effortlessly into the rhythm of the city.

With this campaign, Pepsi continues to refine how it tells football stories in OOH. Instead of leaning on star power alone, the brand proves that consistency, clarity, and emotional relevance can speak just as loudly. It’s a reminder that Pepsi’s relationship with football isn’t staged or seasonal—it lives on the street, in the culture, and in the everyday moments that make the game matter.