INSITE OOH Media Platform

Across UAE highways, Property Finder’s new billboard campaign turns everyday commutes into a buying conversation. Against a bold, continuous red canvas, the billboards open with a simple yet loaded question “Is it time to buy?” It's a line that instantly mirrors the internal debate of thousands of residents, catching commuters mid-thought and turning a fleeting drive into a moment of reflection.

Situated dead center of the billboard is a familiar visual language borrowed from everyday life; a smartphone screen. Framed like a real mobile interface, the property listing feels less like advertising and more like a personal discovery. The price pulls no punches, clear as day, anchoring this message in reality, while the down payment detail subtly lowers the psychological barrier to entry. 

The fact that they pose the question in the native tongue of their marketplace indicates that Property Finder is trying to speak to regional buyers. The Property Finder logo is presented confidently, but not distracting, again asserting the authority of the brand, never distracting from what is being communicated. Even the size of the billboard is effective, similar to a phone being held, but much larger.

The new campaign took off on UAE’s digital screens in the first week of February.