INSITE OOH Media Platform

Nurai by Mercon Developments has released an OOH campaign all over Cairo’s reintroducing their new destination, and this follows their previous appearance in May 2024. 

The destination and the topic of discussion are a breathtaking project located in New Cairo, a place where you will enjoy every moment, foreseeing the beautiful greenery and reflecting peace by the bodies of water all around you. Mercon has chosen a location both easily accessible while also being out of reach of the cities inconvenience that might hinder your peace, the project offers both apartments and penthouses starting with a unit area of 80 meters squared while delivering the units in 4 years with a downpayment of 10% and an installment plan of 7 years. What a great opportunity, truly, both carrying the elements of peace, tranquility, accessibility, and convenience. 

The visuals have a low number of striking elements since the idea of the campaign is more so focused on creating anticipation for the project while emitting the brand's identity to the public in an attempt to generate buzz around the project. The visuals are simply an abstract style background which signifies peace of mind with the Golden Square Nurai logo and the main tagline is “Discover Shades Of Living” which is very appropriate since the whole idea of the project is offering quality of life features that enhance and sustain peace of mind and finally a hotline number is present for any further inquiries. 

To find out more about the campaign’s types, locations, budgets, media plans, and more, go visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.