INSITE OOH Media Platform

Pepsi, one of the region’s defining names in beverage culture and youth storytelling, returns to Egypt’s billboards with its most powerful presence since its September 15 rollout, this time building an entire football narrative around Mohamed Salah and the simple, universal idea of dreaming. The brand steps into December with a refreshed football narrative that feels bigger, louder, and more emotionally anchored, using every visual to remind audiences of one idea. Nothing beats the dream of football and Pepsi Stars will help you achieve it.

The campaign unfolds across multiple creatives that build a layered, aspirational story. One of the lead visuals shows young fans celebrating with the Egyptian flag behind them while holding a Pepsi can. The line “Let's raise a flag" reinforces national pride and the belief that talent can lift the flag higher. The image is energetic and intentionally raw, capturing the emotion of a real moment rather than a staged one. Another key layout focuses on the limited edition Pepsi football can, framed under stadium floodlights with a striking blue palette. The copy directly urges viewers to scan the QR code printed on every Pepsi can to unlock Pepsi Stars access. Once scanned, players can locate their nearest Pepsi Stars field, find the upcoming tryout date, or get information on being scouted by top club scouts from Egypt and Europe.

A parallel visual uses a dual portrait format. On the left, a young hopeful stands in full kit with a ball in hand. On the right, Mohamed Salah mirrors the pose. The headline “Let's dream” positions Pepsi Stars as the bridge between ambition and arrival. This contrast shot is one of the campaign’s strongest, visually illustrating the journey Pepsi wants young players to imagine for themselves. Another version features a multi-player lineup stamped with the Pepsi Stars emblem. The athletes appear under dramatic lighting, giving the creative an almost league-level presence, meant to signal structure, credibility, and real opportunity.

An emotionally driven version shows a Mohamed Salah lifting a child in celebration. Behind them, another young fan captures the moment on a phone. The line “Let's raise” appears again, this time framed as a family-level dream. Pepsi positions football not only as a personal ambition but as a shared hope passed from generation to generation.

Across all variations, the QR code is the campaign’s anchor, coming with a question "Want to play football?" It unlocks the Pepsi Stars platform, where players can begin a real path toward professional-level scouting, training, and development. The program includes tryout chances inside and outside Egypt, giving young talent the opportunity to be seen on a wider stage and to grow their skill on and off the field.

The campaign ultimately circles back to its central message. Nothing beats the dream of football and Pepsi Stars will help you achieve it. To reach the sweetest dream in the world, Pepsi leaves audiences with a simple invitation. Let’s dream.