INSITE OOH Media Platform

Leveraging its legacy of craftsmanship back to 1783, Schweppes has successfully executed a vibrant outdoor campaign showcasing pomegranate premium taste, following its inventive campaign for 'El Sett' movie.

The baverage brand’s latest activation pierces, pairing its historic authority with the bold profile of its Pomegranate beverage, effectively gaining traction among modern consumers who value heritage and flavor. 

This high-impact visual strategy ensures that while the beverage market remains crowded, Schweppes’ status as the ultimate taste expert continues to command attention. The tempting billboards showcased a chilled glass filled with deep red pomegranate Schweppes, tightly held, conveying freshness and intensity. 

The rich crimson tone contrasts powerfully against the darker background, making the drink feel premium and indulgent, perfectly emphasizing the brand’s long-standing expertise.

The messaging remains strikingly confident, leading with its refreshing pomegranate flavor and anchoring its authority in a heritage dating back to 1783, cementing its legacy as one of the most established beverage brands. Allowing centuries of experience and a proven track record to speak on billboards lets experience and history do the talking.

The scale of the execution ensures visibility, while the close-up shot pulls viewers 

This OOH campaign is a strong reminder of how classic branding can remain on top, successfully translating centuries of expertise and confidence into a high-impact out-of-home execution.

For more information about the Food & Beverages campaigns, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign locations, budgets, media plans, and more.