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Continuing the momentum of its highly successful previous edition, the Sharjah Light Festival returns for its 15th year, bringing light to the streets of Sharjah once again. This year, the campaign marked the start of the festival’s OOH rollout, illuminating key areas across the city.

Visit Sharjah took a fresh approach compared to last year’s edition. Instead of three formats, the campaign focused on a single hoarding format strategically placed along a key motorway to maximize awareness and reach the target audience effectively. The visuals stood out as the campaign’s most striking element, allowing the design itself to capture attention while keeping copy minimal. Only essential information was included: the curiosity-inducing tagline, “Reflections of Belonging,” along with the dates and locations of the festival and the Light Village.

This new direction appears to tick all the right boxes for a successful OOH campaign. The carefully chosen hoarding targets both motorway commuters and festival-goers, while the visuals remain stunning yet easy to understand. By combining strategic placement, eye-catching design, and concise messaging, Sharjah’s Light Festival continues to deliver a campaign that not only generates awareness but also enhances the overall festival experience. With this approach, the Sharjah Light Festival is well on its way to marking another successful edition on OOH

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