Abu Auf is a leading and popular company for pre-packed nuts, dates, coffee, kernels, dried nuts, light snacks, and more kitchen products and healthy food. After their latest campaign about coffee in January, Abu Auf came up with an outdoor advertising campaign to market their exceptional coffee once again. “Coffee Sets your Mood, Abu Auf is the Father of All Moods” is the tagline of the campaign they did last January and they’re still posting it on their billboards until now. The campaign is very colorful and includes a variety of coffee kinds such as light, medium, and dark roasts with a photo of each package. Other than that, comes the second ad copy of the awareness campaign which offers free coffee for everyone for a month! The visuals are green, which is the main color of the brand, with a cup of coffee photo along with the text. Abu Auf used Egypt’s mother tongue, Arabic, to advertise their products and communicate with almost every demography on the street. Also, the ad campaigns were spotted in more than one cluttered location and major roads in Cairo such as 26 of July Street in Zamalek, which indicates a geo-distribution that targets a broad audience and therefore introduces the product to a newer demographic. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Abu Auf’s newest campaigns.
