INSITE OOH Media Platform

With the rise of on-the-go lifestyles and the growing demand for ready-to-drink coffee, NESCAFÉ continues to find its footing in the rhythm of Cairo’s streets. Following up on its cold brew takeover, the brand returns with another eye-catching appearance for its Spanish Latte, this time with a fresh attitude and a playful twist.

The new campaign, positioned right next to the previous cold brew visuals, introduces a bold, culturally tuned message. With the phrase “Spanish Latte in a Can? with my own rules,” Neslte's NESCAFÉ speaks the language of its audience—casual, confident, and unmistakably local. The design is simple yet punchy, letting the product shine while adding personality through vibrant colors and a dynamic female lead that holds the can like she owns it.

The choice of Egyptian slang invites passersby to connect instantly, while the composition keeps the focus on the can and the brand's vertical placement. It's not just an ad for coffee, but a reflection of how NESCAFÉ sees its role: part of the daily mood, not just the morning routine.

By standing side-by-side with its previous campaign, this billboard feels like the second verse in a catchy chorus—familiar, yet refreshed, and clearly designed to linger in the minds of those stuck in Cairo traffic.