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McCafé Refreshing Out-of-Home Advertising Campaign Sets the Summer Tone
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Awareness Campaign

McCafé Refreshing Out-of-Home Advertising Campaign Sets the Summer Tone

By INSITE OOH
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April 29, 2024 3 weeks ago
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1 minute, 6 seconds
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As the summer season approaches with its scorching days, McDonald's is poised on the OOH horizon with their delightful McCafe brews to be the destination for those seeking a refreshing summer, Building on the success of their recent outdoor campaign that showcased the delectable McChicken, McDonald's is now unveiling their coffees specifically crafted for the summer season presents an array including the indulgent Spanish latte, the smooth and creamy iced lattes, and the refreshing iced mocha.

To captivate a broad audience, the campaign employed out-of-home billboards throughout Cairo to showcase the irresistible taste of the Spanish latte, the creamy iced lattes, and the bracing taste of the iced mocha flavor, with a cooling blue background, the campaign highlights three enticing glass of the invigorating brew: Latte, Spanish Latte, and Mocha, promising to bring delight to those who indulge in its flavors.

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McCafé has embarked on an OOH campaign is a gentle reminder to McDonald's customers that the delightful freshly brewed iced coffee awaits them this summer in a simplistic artwork that effectively captures the attention of passersby and perfectly aligns with McDonald's widespread strategy, ensuring that the message  spreading throughout the city 

Explore the comprehensive insights about McDonald's outdoor campaigns provided by Monitoring Out-of-Home (MOOH), a specialized media intelligence agency in Cairo and the United Arab Emirates.


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