Attal Properties has rolled out an impressive billboard campaign across Greater Cairo, ensuring they capture the attention of thousands of commuters daily. Strategically placed on high-traffic roads and bridges, these billboards stand tall, making them hard to miss. The elevated positions of the billboards enhance visibility, allowing the message to reach far and wide. The design of the billboards is a masterclass in minimalism. Clean and straightforward, the modern fonts and simple layout focus on the key message without overwhelming the viewer. The Attal Properties logo is prominently displayed, ensuring immediate brand recognition, while the El Attal Holding logo on the bottom right reinforces the connection to its reputable parent company. The color scheme is well-chosen, with a warm, earthy background evoking feelings of stability and trust—key emotions in real estate. The white text stands out against the brown background, making the message clear and easy to read even from a distance. The slogan, Classic Emotions, Modern Designs. Advanced Tech. Natural Scapes. — Yesterday's Values, Tomorrow's Ideas, beautifully encapsulates Attal Properties' vision. It appeals to those who cherish tradition yet crave modernity, promising a harmonious blend of both. The emphasis on advanced technology and natural landscapes speaks to the contemporary buyer looking for innovation and green living. The call to action is direct and straightforward, featuring the hotline number and website, encouraging viewers to take the next step. This campaign follows El Attal Holding's previous billboard appearance in early 2023. The March campaign introduced West Leaves to passersby in West Cairo, a residential compound in Sheikh Zayed that dedicates 80% of its area to lush greenery, highlighting The Beauty In Every Season. Curious to know more about the campaign. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
