Juhayna launched a new OOH campaign in Egypt to promote its new Stirred Yogurt collection. This campaign follows the brand’s previous OOH campaigns launched in April and February 2024. The stirred yogurt packs are Free from added flavors, the yogurt packs a great taste, and offers safe use. You can consume it directly or add it to your favorite desserts or salads. The campaign featured the star, Mohamed Mamdouh. The OOH campaign visuals consist of the star holding the new three different flavors of the stirred yogurt, Plain, Light, and with added sugar. The campaign’s visuals also prominently displayed the brand’s logo and the tagline “You won’t get to know Stirred unless you try it,” all beside the star Mohamed Mamdouh wearing 3 different customs in the different ad faces. Recent news about Juhayna in Egypt, Juhayna Food Industries posted a consolidated net profit of EGP 1.21 billion in 2023, up 60% year-on-year (YoY) from EGP 638 million a year earlier. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
