Air Arabia, a major participant in the aviation business, has caught attention with its massive outdoor campaign on Greater Cairo’s billboards. The new campaign tagged “Travel To More Destinations At Lower Prices” is a call to adventure with a promise of affordability, and unrivaled travel experience for setting off on fascinating trips. It strengthens the company’s reputation as an established supplier of great travel. Air Arabia’s tagline welcomes tourists to join them on a journey where their finances are satisfied and their vacation dreams take flight. The aviation company’s advertisement reflects the airline’s dedication to offering affordability, guaranteeing that every passerby is affected by the assurance of affordable fares and true value. The ad copy points out that now with Air Arabia, travelers can go to destinations such as; UAE, Saudi Arabia, Bahrain, Italy, Turkey, and Oman”. The campaign portrays one of Air Arabia’s airplanes surrounded by clouds and a sky-blue background. The color symbolizes daydreaming, relaxation, creativity, creation, reflection, and having one’s head in the clouds which is ideal for this campaign. The ad also embeds the color red which reflects passion and love. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.