The international exhibition for water purification and infrastructure Watrex’s OOH is catching eyes in Cairo with a new out-of-home (OOH) advertising campaign exclamation Details remain scarce, but early indications suggest a creative and strategic approach. The billboard is written in Arabic, so it targets Arabic speakers in Cairo, Egypt. The event it advertises is the Watrex International Expo for Water Treatment and Desalination Technology. This targets businesses or individuals involved in water treatment, desalination, or related industries. The billboard highlights that the event is the “Biggest water and wastewater gathering in Egypt & Africa and Middle East” and that there will be “More than 200 exhibiting companies,” “More than 400 brands,” and “24 international Pavilions.” This emphasizes the comprehensiveness and importance of the event for industry professionals. The billboard uses a blue and white color scheme, which is associated with water and cleanliness, which is relevant to the event it advertises. The text is clear and easy to read, with the most important information in the largest font. There are also images of pipes and sprinklers, further reinforcing the message about water. To learn more about this OOH campaign in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.
