INSITE OOH Media Platform

The Organi Group is one of the constructing groups that has been in the field for years, but its existence on billboards is new. The previous campaign of one of its companies which is the Ark Development, was the only occasion we came across Organi.

The current campaign is branding campaign for the construction group to raise the awareness of the brand by naming a couple of the companies under their umbrella like Organi Development,Abnaa Sinai Trading & Contracting, Abnaa Sinai Construction & Building and Egy Mix. Along with that, the tagline, we build for every egyptian, positions Organi Development as a national company that contributes to the development of Egypt.

The billboard utilizes a clear image and concise text. The image showcases a high-rise building under construction, directly communicating the company’s services in the construction sector. It's noticed also that the billboard uses all Arabic text, indicating it targets a local Egyptian audience. 

The geo distribution is wide, as you can see the billboards on vital bridge such as the 6th of Oct Bridge plus highways. 

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.