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Todo Promises a Feel-Good Experience Beyond the Bite on Cairo's Billboards
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Awareness Campaign

Todo Promises a Feel-Good Experience Beyond the Bite on Cairo's Billboards

By INSITE OOH
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May 12, 2024 2 weeks ago
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1 minute, 11 seconds
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Todo cupcakes are taking Cairo’s OOH and the snack world by storm, via a new campaign after their older one. Offering a delightful treat through their cupcakes, the Edita Food Industries’ brand is all about innovation and playfulness in the food and beverages industry. 

These bite-sized cakes come in a variety of flavors to satisfy any craving, from classic chocolate cupcakes filled with rich chocolate or salted caramel, or the vanilla option filled with decadent chocolate. For those who love a bit of tang, the red velvet cupcake with a cream cheese filling offers a sweet contrast. The soft and moist cake melts in your mouth, while the flavorful fillings provide a saccharine surprise. Available in single-serve options or packs of several cupcakes, Todo caters to the on-the-go lifestyle, offering a sweet treat that's perfect for a quick pick-me-up or an afternoon snack.

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With the infamous Todo mascot, the brand advertises its new cupcakes on hot pink billboards, matching their packaging and commanding all attention to their visuals. Todo shows off its variety of flavors, with the ad copy roughly translating to, “You’ll feel better”. Todo promises a feel-good experience, and we’re ready to take a bite. 

To unveil all there is about the campaign’s types, locations, budgets, media plans, and more, go visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.


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