INSITE OOH Media Platform

Nissan's latest campaign in Cairo is a captivating showcase, shining on billboards with a message that stirs confidence. An image of a Nissan engineer, bathed in a spotlight, stands proudly, embodying the campaign's core message: "Nissan: trust in every detail." This human touch bridges the gap between the technical world of automotive service and the personal assurance customers seek.

The color scheme is a classic Nissan palette—sleek, dark backgrounds with pops of white and red, striking a balance between elegance and excitement. It's not just about color; it's about feeling secure and energized by the potential of the services on offer.

With an assortment of services like "Pre-Holiday Inspection" and "Shop@Home," coupled with a hotline number, the campaign doesn't just inform; it invites interaction. It's an effective way to tell Nissan owners that support is just a call away, emphasizing convenience and genuine care.

Nissan's previous billboard campaign in Egypt put the spotlight on the new Nissan X-Trail. They highlighted how the car is both eco-friendly and strong, a perfect choice for those who care about the environment but still want a powerful ride.

You can learn more about Nissan campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, the Emirates OOH-dedicated analysis system, and Media Intelligence.