The season of concerts is about to start! And the start is pretty strong as Dubai Opera is hosting the German-Japanese pianist, Alice Sara Ott. The previous campaign of Dubai opera was the infamous Tchaikovsky's masterpiece, The Nutcracker, during December last year. Dubai Opera’s billboard campaign featuring the pianist Alice Sara Ott targets both those familiar with her and Emiratis in general. By associating their brand with Ott's image of luxury and sophistication, they aim to elevate brand awareness. However, the lack of a clear call to action and detailed information weakens the ad's effectiveness, particularly for those unfamiliar with Ott. The billboard's visual impact is strong, but could be enhanced with a clearer message about what Emaar offers. It’s worth mentioning that at just 13, Ott became the youngest finalist ever in the prestigious Hamamatsu International Piano Competition in Japan. This wasn't just a participation trophy - she was awarded the Most Promising Artist prize, a testament to her early talent.
