After a three-year hiatus, SMB Awards 2024 is back on OOH by etisalat and to honor entrepreneurs, start-ups, and small/medium businesses. Coming after the promotional campaign that was published in Ramadan with a different objective and even promotes a different branch of telecommunications company. Using the bridge billboard format, the telecommunications giant etisalat and announced the opportunity for nomination applications. Using the black and gold colors on the billboards is a brilliant choice as it serves multiple purposes, such as exuding sophistication and luxury, perfectly aligning with the image of excellence the SMB Awards aim to project. Also to ensure the message stands out, even from a distance, grabbing the attention of drivers and passengers. Moreover, these colors hold cultural significance in the UAE, symbolizing success and achievement, which resonates perfectly with the award ceremony. The awards will be offering recognition in 14 distinct categories. Organizations operating for over three years and demonstrating success through transformative digital projects are encouraged to apply. The event will recognize exemplary practices in areas such as innovation, business excellence, and digital transformation. It’s worth mentioning that the winner of 2021 SMB Awards was “Al Adil Trading”
