Etisalat, UAE's first telecommunications service provider, has popped up once again inviting people to join their freedom plan since it’s last January’s OOH campaign. 

The ad communicates how freedom plans work. Freedom plans are a collection of postpaid plans that allow you to carry on any conversation you choose with unlimited local and international calls on certain plans. By committing to these plans for a year, you can reach out to even more individuals for less money. A strong emphasis was placed on “Enjoy the freedom of choosing your own gift with new freedom plans” meaning, free minutes, data, bill savings, and more are all part of the promotion. and, there's more: when you sign up online, you'll receive a complimentary ticket to Expo 2020 Dubai. New customers and prepaid customers migrating to New Freedom plans are eligible.

The campaign popped up on the billboards of Dubai within the last week of January as bridge billboards.

The Art & Science of OOH

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