Etisalat UAE has struck Dubai with a new OOH campaign, prior to its “Enable the Impossible” campaign. The fastest mobile network globally, headquartered in Abu Dhabi, was founded over forty years ago in the UAE as its first telecommunications service provider.

Painted in yellow and adorned by a big smile, a girl is wearing bulky headphones on the visuals, seen from both of her sides. She’s standing in front of a green backdrop that matches Etisalat’s signature color. “Enjoy Up to 70%, 21-30 November” gets consumers excited for the campaign. The name for the campaign is “Green Friday”, which again calls back to the brand’s color identity. 

This new campaign launched in the first week of November on Digital Screens in Dubai. 

The Art & Science of OOH

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