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Following their prior appearance back in November, the renowned athletic footwear and apparel brand, New Balance, once again rises to inspire the city of Dubai with a powerful message "Your best hours are still to come."

With the latter empowering slogan, the fashion wear brand aims to motivate and inspire individuals to push their limits and embrace the endless possibilities that lie ahead. The new campaign showcases New Balance's impressive product lines, hosting models confidently rocking a wide range of New Balance items, including jerseys and shirts, in addition to their versatile footwear. In doing so, the brand demonstrates that it is not just a footwear brand but a lifestyle choice that provides a full range of athletic apparel at the highest quality. The models exhibited on the billboards exude strength, determination, and a sense of adventure, solidifying the campaign message that with New Balance, one can embrace his/her potential, pursue their passions, and strive for excellence. 

The ad copy notes that New Balance’s highly varied items are available to shop on Namshi, the leading online shopping platform in Dubai, which ensures that the latest New Balance products are easily accessible through a seamless shopping experience. With this collaborative campaign, Namshi ensures that New Balance customers can conveniently access their products and embark on their own transformative journeys now with a click of a button. 

The new campaign popped up on Dubai’s digital screens in the fourth week of March.