TED BAKER London shimmers on Dubai's main DOOH platform with a new launching and awareness campaign for the fashion house's latest collection; Autumn Winter 2021 or AW21. The global lifestyle brand has appointed Anthony Cuthbertson as the global creative director of the brand and this is considered his first Autumn/Winter Collection for the brand. The visuals reflect how Cuthbertson has introduced a more relaxed feel with knitwear, shirts, hats, bags and even more accessories. The brand's signature floral logo and theme is present through the collection and the campaign visuals with abstract and aesthetic still shots of the video commercial. The collection targets both men and women as models of both genders are ambassadors of the DOOH campaign. The collection also includes long quilted coats and trenches, cropped leather jackets and cotton windbreakers. The women's range is heavy on floral print and includes tartan, graphic florals, and zebra stripes along with colourful, psychedelic swirl designs. The campaign uses ad copy TED BAKER AUTUMN/WINTER COLLECTION 2021. The campaign is a relatively new one that was spotted on Dubai's main DOOH roads during the second week of November and was distributed in limited advertising spots.
