INSITE OOH Media Platform

 New Balance, the celebrated label in athletic footwear, is widely esteemed for its dedication to producing high quality and has attracted a loyal fan base of fitness enthusiasts who value the comfort and support provided by its shoes.

After the brand's last proclaimed billboard for its new store, The Activewear brand has initiated promote the "Run Your Way" campaign to celebrate the unique characteristics of individuals who engage in running.

The campaign seeks to break free from running stereotypes and inspire people worldwide to embrace their running styles; running holds a significant place in New Balance's values, as it is considered a precious offering to athletes across different age groups.

The Digital screens set against a clear white background make a bold statement with the simple yet powerful text, "Run your way,"  conveys a strong sense of individualism and empowerment. It encourages people to pursue their unique paths, and the clear message creates a visually striking and emotionally resonant impact, inspiring viewers to chase their dreams and run their way confidently.

The lamppost is strategically designed to appeal to both fashion and fitness enthusiasts, enticing them to explore a world of athletic trends. The campaign effectively communicates New Balance's passion for combining style and comfort for running, The out-of-home campaign was launched during the fourth week of October.